HE Turki bin Abdul Mohsen Alalshikh, Chairman of the Board of Directors of the General Entertainment Authority (GEA), has announced a partnership between “Riyadh Season” and the World Boxing Association (WBA). As part of the agreement, the “Riyadh Season” brand will feature at all WBA conferences as well as other events affiliated with the Association as an official sponsor. The partnership also aims to include “Riyadh Season” in the WBA’s newsletter, daily report, and other media, marketing, and event materials, in order to reach a wider boxing audience in various countries around the world. This latest sponsorship from 'Riyadh Season’ marks another milestone in partnerships, which has included several distinguished international brands.