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About GEA

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General Information

The General Entertainment Authority was established in line with Saudi Vision 2030 to take on the mission of developing and regulating the entertainment sector. It aims to provide high-quality and comprehensive entertainment options that enrich individual experiences, bring joy, and improve quality of life. These offerings align with international standards, cater to all segments of society—both citizens and residents—and suit various income levels, while being accessible across all regions of the Kingdom.            

Our Vision

Leading a thriving and a sustainable entertainment sector that contributes to enriching the quality of life

Our Mission

Developing and enabling an attractive and vibrant entertainment sector that stimulates investment to achieve sustainable growth and provides comprehensive and high-quality entertainment offerings

Strategic axes

Rich Offerings

Catering to the needs and preferences of all segments of the Kingdoms population and fulfilling their aspirations by providing a variety of entertainment activities that are high quality and adhere to the standards of the entertainment sector.

Growing Sector

Fostering the development and expansion of companies and professionals in the entertainment sector through capacity building initiatives, as well as attracting local and foreign investments to facilitate the advancement of the entertainment sector.

Strong Capabilities

Cultivating the talents and skills of employees and foster a dynamic and appealing work environment that reflects commitment to excellence and efficiency in the organization and its processes.

Board of Directors members

Chairman of General Entertainment Authority

HE Turki Bin Abdulmohsen Alalshikh

H.E. Mr.Ihab Ghazi Al-hashani

Mr. Ageel Mohammed Ali Al-shaibani

Eng. Abdullah Abdulrahman Al-rabiah

Mrs. Noha Said Kattan

Mr. Abdulmajeed Ahmed Al-hagbani

Dr. Rakan Hussein Alharthy

Mr. Mohyedin Saleh A Kamel

Mr. Khalid Waleed Al-khudair

Mr. Sinan Esmat Al-Saady

GeA Guideline

This style guide is intended for everyone working with the General Entertainment Authority’s visual identity. It helps convey the Authority’s messages both internally and externally. We hope this guide serves as a source of inspiration and a practical tool that supports professionals, experts, and designers in applying the identity with clarity and consistency.

Review

Last Modified Date: 19 May 2025 09:58 AM Saudi Arabia Time