Entertainment Paths is an online platform created to support and empower entrepreneurs and businesses in the entertainment sector. The platform connects users with expert consultants across various fields such as strategic planning, marketing, finance, event management, facility operation, human resources, branding, content development, and more via online sessions. The service is free of charge and open to everyone—individuals and businesses alike, with no preconditions. Registered beneficiaries can book advisory sessions with specialized mentors to refine their project ideas, boost growth, and scale operations. Areas of expertise available include: event management, entertainment facility operation, talent development, marketing, ticketing, crowd management, legal and governance matters, and related business support fields.

Enjoy Saudi is an entertainment calendar that highlights over 50 different entertainment activities taking place across all cities of the Kingdom, aiming to enrich the entertainment experience in alignment with Saudi Arabia’s Vision 2030. The initiative supports the goal of providing diverse entertainment options and opportunities for all segments of society, enhancing quality of life and spreading joy throughout the Kingdom.

An experience that simulates the historic journey taken by Prophet Muhammad (PBUH) with his companion Abu Bakr Al-Siddiq (RA) during the Hijrah from Makkah to Madinah in the first year of the Islamic calendar.