Riyadh Season 2022 is preparing for the opening of "Via Riyadh", one of the most luxurious and prestigious zones in the Season. It is scheduled to be one of the permanent zones in the capital, Riyadh, similar to Boulevard Riyadh City. According to Turki Alalshikh, Chairman of General Entertainment Authority, Via Riyadh is distinguished by its Salmani-style architectural design, in harmony with a group of international and exclusive shops. The zone offers an exceptional selection of events and luxury places. It includes an international food market, 15 restaurants and cafes, 22 stores of the most luxurious famous brands, and a five-star hotel that is one of the finest hotels in the world, coming for the first time to the Kingdom. For movie lovers, Via Riyadh has been equipped with seven luxurious and private cinema halls for the first time in the Middle East with various viewing options.