HE Turki bin Abdulmohsen Alalshikh, Chairman of the General Entertainment Authority (GEA), announced the launch of the “Boulevard Business Park” project within the “Boulevard City” zone. This is the first phase of the urban plan to redesign and organize the “Boulevard District” zone in partnership with the private sector, with investments exceeding one billion Saudi riyals. The project aims to become a creative hub that supports the objectives of Saudi Vision 2030 and empowers entrepreneurs and national companies specializing in the creative industry.
HE Turki Alalshikh emphasized that the project, in collaboration with the General Entertainment Authority, aims to redesign and organize the “Boulevard District” to create an integrated urban fabric that connects all zones through the establishment of new urban passageways. Additionally, the project plans to increase green spaces and connect them with adjacent projects such as the sports track. The initiative will also expand parking capacity and link it to the main road network and public transportation, facilitating access for visitors and workers.
The project will contribute to the growth and sustainability of the creative sector in the Kingdom by creating new jobs and developing an innovative urban environment that blends creativity with enjoyment at work, thereby enhancing the quality of life. It aims to establish a new artistic real estate product that keeps pace with the changes in the creative job market and supports the growth of the sector in the Kingdom.
Dr. Rakan bin Hussein Al-Harthi, Managing Director of “Sela,” confirmed the company’s adoption of this initiative in collaboration with the REQ Real Estate Fund, French Capital, and Hay Real Estate Development Company. He emphasized that this project serves as an exemplary model for achieving the Vision’s objectives through partnerships with the private sector.
The project comprises nine office buildings with commercial spaces overlooking the “Boulevard City” fountain. The first phase of the project features the launch of a creative business resort (work resort) dedicated to serving global and national companies specializing in creativity and the arts.
The project includes over 60,000 square meters of leasable space, offices and headquarters for companies, co-working zones for entrepreneurs, retail stores, concept stores for national and international brands, an outdoor art gallery, a gym, a spa, a suspended pool, and hanging gardens. Additionally, more than 1,300 parking spaces will be constructed as part of the project.
In partnership with “Hay,” the project’s developer, Sela aims to redefine the concept of innovation in creative work and introduce a new, innovative lifestyle that enhances Riyadh’s status as a global capital of art, entertainment, and creativity.
