For the first time in the Middle East, “Sneaker Con” continues to attract thousands of visitors daily as part of Riyadh Season, offering an exceptional experience that blends shopping, creativity, and the celebration of sneaker culture. The event, which kicked off yesterday (Friday) and runs until tomorrow (Sunday), has seen overwhelming attendance from individuals, families, athletes, and designers. It provides a unique opportunity to enjoy a variety of interactive activities, transforming it from a simple trade show into an all-inclusive entertainment destination. Held at anb Arena, the exhibition features over 150 global and local exhibitors showcasing rare sneakers and limited-edition releases that captivate enthusiasts. The bustling vendor marketplace offers visitors the chance to buy, sell, and trade exclusive sneakers, creating a vibrant atmosphere that goes beyond traditional shopping experiences. The event also features several interactive zones that have drawn significant attention. Among them is the Authentication Zone, ensuring a trustworthy purchasing experience by verifying product authenticity. Additionally, the Art Zone provides a creative space where artists turn sneakers and apparel into hand-painted masterpieces, adding a unique artistic flair to the exhibition. Classic car displays have also captivated visitors, featuring stunning 90s models performing showcase stunts that added an exciting dynamic to the event. Furthermore, attendees actively engaged with live entertainment, special performances, and competitions offering chances to win exclusive prizes. The strong turnout at “Sneaker Con” highlights the public’s growing interest in sneaker culture as more than just fashion—it represents a lifestyle that reflects personal identity and style. With its diverse activities, the event has evolved into a festival that brings together fashion, art, and creativity enthusiasts, offering an unprecedented experience in the region.