The souvenir stores of the Riyadh Season, in its second edition, are an icon of attraction for visitors, with the aim of acquiring some products that contain the season's logo and identity. The stores are distributed in different regions of the season, including five stores, and 12 kiosks in the “Boulevard Riyadh City” and “Winterland” areas, to sell products that have combined the identity of the season using the season’s colors and logo or the region’s colors and logo. The most prominent products include historical models whose display coincides with the anniversary of the founding day, such as the Murabba Palace and the Al-Turaif neighborhood in Diriyah, which witnessed heroic epics and a dynastic past rooted in history, three centuries ago, from which the Saudi state was launched, in addition to the icons of historical fashion that are proud of the ancient past. The products also include seasonal features such as the “Winterlanderland” area in the form of a glass ball, as well as cups, keeper bags, T-shirts, etc. Tourists make up 20% of the total purchases of season souvenir stores. It is noteworthy that the Riyadh season launched its activities in late October 2021, under the slogan “Imagine More”, and it recorded more than 11 million visits until mid-February 2022, in various regions of the season.