The General Entertainment Authority (GEA) has launched the new logos for both the "Happiness Creators" initiative and the "Entertainment Accelerators and Incubators Program". The "Happiness Creators" initiative aims to train and develop specialized human resources in the entertainment sector, empowering Saudi talents to fill specialized positions within the industry. This initiative is part of GEA's strategic focus on developing and empowering local talents. Meanwhile, the Entertainment Accelerators and Incubators Program focuses on fostering the growth of small and medium-sized entertainment enterprises through direct engagement with local and international partners. The program provides services and guidance in the entertainment sector through a range of programs and meetings. The accelerators are part of GEA's initiatives aimed at introducing new options in entertainment, sports, technology-focused festivals, gaming, and shopping, while also generating thousands of job opportunities and diversifying economic activities.