Tomorrow, the activities of IAAPA Middle East Trade Summit, organized by the General Entertainment Authority (GEA) in partnership with the International Association of Amusement Parks and Attractions (IAAPA), will be launched in the Saudi capital, Riyadh. The summit will be held on March 7 and 8th The summit brings together 45 international specialized speakers in one place to present the summary of their experiences to support the entertainment industry in the Kingdom, enrich the experiences of employees, and provide the opportunity to learn from the entertainment makers and benefit from them. The activities of the summit start on the first day with a presentation on the entertainment destinations in the Kingdom, then sessions on the design and management of huge ride operations, the art of relationships and the service of visitors to the entertainment zones. The accompanying exhibition also starts on the first day of the summit. Many local and international companies display their products and services that meet the needs of the entertainment industry. The activities also include a dialogue session on safety and another one on the pivotal market and major entertainment projects in the Kingdom. The second day witnesses the continuation of the accompanying exhibition, as well as the rest of the meetings and dialogue sessions, including a session on human capital and how to prepare the next generation for the entertainment industry, and a session on the strategy of supply chains. The General Entertainment Authority organizes this summit as a continuation of its entertainment initiatives and continuous endeavors to develop the entertainment sector based on the latest international standards to meet the increasing demand for entertainment activities throughout the Kingdom. The summit aims to explore new developments and global innovations in the entertainment industry, the methods and tools of measuring the success of events within the entertainment zones, challenges facing the entertainment sector, and how to support the entertainment strategies by appropriately qualifying leaders of its activities and programs.