Enjoy Portal, an initiative launched by the General Entertainment Authority (GEA) in 2016, has seen remarkable success, attracting more than 44 million visitors since its inception. With an average of 500,000 visitors per month, the portal serves as a platform to showcase GEA's events and activities held across Saudi Arabia. Recent statistics indicate a surge in website visits, particularly in the past few months. The portal, which serves as the official platform for National Day, Eid al-Fitr, and Riyadh Calendar events, recorded over 4 million visits since the launch of Kingdom Tour 2023 in May -the event concluded on September 11. Additionally, the portal's application has been downloaded over 742,000 times since its introduction in 2017 until September 9. Enjoy Portal acts as GEA's advertising arm, providing visitors with comprehensive information about entertainment activities and events taking place in all regions of the Kingdom throughout the year. It also offers personalized recommendations based on the user's geographical location. The portal's application offers various features, including the ability to share event information on social media platforms, book tickets, and directly communicate with event organizers and supervisors. Over the years, the portal has successfully garnered significant interest in its events by presenting diverse entertainment programs and initiatives encompassing art, gaming, shopping, and live shows in restaurants and cafes. This comprehensive approach has transformed the Kingdom into a globally renowned destination, attracting renowned artists, athletes, and influencers.