The "Enjoy" platform, one of the initiatives of the General Entertainment Authority (GEA), witnessed an unprecedented increase in the number of visitors during the first half of 2023, with a 500% increase compared to the same period in 2022. The number of visitors to Enjoy during the first half of this year exceeded 4 million visitors, compared to 650,000 visitors during the same period of last year. Moreover, the number of visitors in the first half of 2023 (more than 4 million) exceeded the total number of visitors in 2022 (more than 3 million) by 1 million. The "Enjoy" platform provides visitors with all the information they need about entertainment activities and events throughout the Kingdom all year round, including the nearest events to their locations. Advanced features have been added to the platform, including the ability to share event information with relatives and friends across all social media platforms, as well as the ability to book and communicate directly with event organizers and supervisors. The "Enjoy" platform and its digital channels provide accurate information related to entertainment events, making it an informative reference containing all data and details related to shows, events, and festivals. The platform initiative contributes to supporting establishments operating in the entertainment sector, enabling them to increase their contribution to the local GDP and maximize their economic impact by promoting entertainment activities and events and providing an updated and interactive reference and calendar in an easy way to explore all the necessary information.