In October, the General Entertainment Authority (GEA) organized a series of awareness meetings for students from universities and training institutes in the Kingdom as part of its Happiness Creators initiative. One of these meetings took place at the Saudi Entertainment Academy, where over 100 male and female students attended an open awareness session with Mr. Bassem Al-Mohammadi. Additionally, another meeting was held at Al-Yamamah University, where more than 120 male and female students had the opportunity to meet with Mr. Al-Waleed Al-Baltan and Mr. Abdullah Al-Munjim. Through these awareness meetings and the initiative as a whole, GEA aims to raise awareness about the job and economic prospects in the entertainment sector. This effort is geared towards positioning the Kingdom as one of the leading countries in the entertainment industry. GEA aims to achieve this by fostering partnerships with the private sector, encouraging investment in various entertainment fields, and providing the necessary expertise to manage and ensure the success of entertainment programs. The primary goal of the Happiness Creators Initiative is to equip Saudi youth with the necessary skills and knowledge through various training programs. These initiatives are designed to nurture talented individuals to meet the demands of the entertainment sector and support its growth.