The fifth edition of the Ana Arabia exhibition officially launched today in Via Riyadh, as part of Riyadh Season 2024. Running until December 4, the exhibition offers a one-of-a-kind experience that blends tradition and innovation in the world of Arab fashion and design. The event hosts over 270 Arab designers representing 18 countries, showcasing an array of products, including haute couture, jewelry, perfumes, footwear, handbags, and, for the first time, men’s fashion. The newly introduced The Loft section is dedicated to contemporary men’s fashion, offering 29 uniquely designed booths that cater to various tastes. Spanning multiple zones, the exhibition creates a captivating atmosphere. The Garden boasts 116 elegant booths, including 18 from Gulf countries, displaying luxurious fashion and perfumes alongside international cafés like Café Les Deux Magots. In The Hub, visitors can explore brand showcases from Egypt, Lebanon, and Jordan while enjoying live music and entertainment. Meanwhile, The Alley invites guests to participate in creative and interactive experiences, including hands-on clothing design workshops. At its heart, the exhibition aims to highlight the richness of Arab creativity. It provides visitors with an inspiring journey through the diverse and vibrant world of Arab fashion, making Ana Arabia a standout event of Riyadh Season 2024.