HE Turki Alalshikh, Chairman of the General Entertainment Authority (GEA), has announced a new milestone for Riyadh Season 2024, with 12 million visitors recorded so far. This achievement underscores the overwhelming success and immense popularity of this global event. The milestone reflects the exceptional diversity of Riyadh Season’s offerings, which kicked off in October and recently unveiled several standout attractions. Among these are “The Groves” and “Souq Al-Awwaleen,” a free-entry zone blending tradition and creativity, showcasing Saudi heritage, traditional crafts, and popular cuisines. Additionally, the newly opened “Courchevel” zone within “Boulevard World” offers visitors an extraordinary snow experience. One of the season’s highlights, “Boxing Week,” featuring the historic rematch between Oleksandr Usyk and Tyson Fury under the banner Usyk, Fury Reignited in Riyadh, attracted a massive crowd from within the Kingdom and abroad, adding to the season’s electrifying atmosphere. The much-anticipated launch of the new “Boulevard Runway” zone further enhanced the season’s success. Created in collaboration with Saudia Group, the zone offers an innovative journey that seamlessly merges aviation with entertainment. This remarkable visitor count reaffirms the unparalleled success of Riyadh Season 2024, which delivers a comprehensive experience featuring a wide array of events, including boxing and wrestling matches, world-class concerts, and exceptional dining and leisure options. With new and innovative zones, Riyadh Season continues to elevate the entertainment landscape globally.