The Entertainment Portal represents one of the General Entertainment Authority's initiatives, providing an important guide for investors in the sector. It offers them essential information and services for the growth of their facilities and the development of their businesses. Moreover, The Entertainment Portal is the official platform for serving investors in the entertainment sector, launched by the General Entertainment Authority as part of its wide-ranging steps towards digital transformation, making it extremely easy to provide sector services for investors and beneficiaries. They can access the portal and benefit from its services through the following link: https://eservices.gea.gov.sa. The portal is characterized by comprehensive services and technical integration with a number of relevant entities, such as the Digital Government Authority, the Ministry of Municipal and Rural Affairs and Housing, and the Ministry of Commerce. The portal provides all the necessary information, requirements, regulations, and licenses for investors to begin their journey in the entertainment sector. It serves as a reference for lists of licensed activities and supporting services, as well as a reference for all legislation and regulations related to the entertainment sector. The Entertainment Portal aims to facilitate business for those interested in providing entertainment services, encourage the growth of the entertainment sector in the Kingdom, and support its sustainability. It offers 38 services to investors, including 12 main services and 26 sub-services, all of which are distributed across 4 stations: Systems and Regulations, Investor Services, Licensing, and Supporting Services. The success of the Entertainment Portal has contributed to enhancing the digital transformation journey by granting permits, licenses, and necessary approvals for entertainment services, as well as achieving high efficiency in the technological solutions aimed at developing the entertainment sector ecosystem.