About GEA

In line with Saudi Vision 2030, the General Entertainment Authority was established to regulate and develop the entertainment sector in the Kingdom, and to provide diverse entertainment options and opportunities for all segments of society—enriching lives and spreading joy. Additionally, the Authority works to encourage the private sector’s role in building and expanding entertainment activities.

Enjoy
A calendar with more than 50 entertainment activities in all of the Kingdom’s cities to enrich the entertainment experience, in line with Saudi Vision 2030 to provide options and opportunities for all segments of the Saudi community to create a vibrant society.
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Furas Platform
The “Furas” platform, launched by the Ministry of Municipal and Rural Affairs, offers hundreds of investment locations across various regions of the Kingdom. It enables event organizers and entertainment entrepreneurs to rent temporary venues—such as parks, squares, beaches, lands, and facilities—to host their activities.
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Saudi Entertainment Academy
Training and providing employment opportunities in the entertainment sector by offering several specialized courses and academic diplomas.
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General Entertainment Authority numbers for 2024

76.9M

Number of attendees

1,810

Number of Events

6,760

Number of licenses issued
13 May 2025

WWE® RETURNS TO RIYADH FOR NIGHT OF CHAMPIONS AT KINGDOM ARENA ON SATURDAY, JUNE 28

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07 May 2025

“City Hub” Lands in Hail After Its Great Success in Jazan and Alkhobar

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04 May 2025

Mexican Canelo Alvarez Wins the Undisputed Super Middleweight World Championship After Defeating Cuban William Scull by Unanimous Decision as Part of Riyadh Season Events

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Mega Events

Riyadh | 04 Mar 2025 - 30 Jun 2025

The groves

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Riyadh | 16 Feb 2023 - 15 Feb 2026

Garage

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Riyadh | 11 May 2023 - 31 Dec 2025

Via Riyadh

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Riyadh | 01 Apr 2022 - 31 Dec 2025

Boulevard City

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