The Chairman of the General Entertainment Authority’s board of directors, Mr. Turki bin Abdul Mohsen Al-Sheikh, launched today, Saturday 13 August, the identity of the 92nd Saudi National Day, which falls on September 23 each year.
The identity comes in line with the projects of the Saudi Vision 2030. It consists of two combined slogans, one verbal and the other artistic, inspired by the ambition, affiliation and unity of the Saudi people.
The verbal slogan of the National Day Identity is “Hia Lana Dar” (It is our home), which reflects sincere and deep connotations and touches the conscience of Saudis who describe the Kingdom as “Dar (home)” in many popular songs and poems that represent part of Saudi past and present.
The artistic logo of the identity was inspired by the Kingdom’s embrace of everyone on its land and harnessing its capabilities for them. The logo is designed on the country’s map, with the phrase “Hia Lana Dar” written in the thuluth script on the Saudi flag. The design is also supported by a set of colors that reflect a number of meanings associated with the Kingdom, such as growth, security, ambition, determination, wisdom and loyalty.
The identity reflects the role of the National Day in establishing Saudi civilized values in the hearts of generations, celebrating the projects of the wise Vision, and loyalty to a great entity that is determined to make the impossible a tangible reality in the Kingdom.
The GEA has called on all government and private agencies to use and unify the approved identity for the 92nd National Day through various applications by downloading them from the following link: https://nd.gea.gov.sa/
